Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Advanced
Title details for And Now a Few Laughs from Our Sponsor by Larry Oakner - Available

And Now a Few Laughs from Our Sponsor

by Larry Oakner
ebook
Read a sample Read a sample
Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences
And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner.An accompanying CD-ROM allows readers to listen to the fascinatingand funny advertisements that chronicle radio history. Extensiveinterviews with account executives, clients, producers, and actorsoffer a unique perspective on the development of humorous radioadvertising over the years and what it takes to create a memorableand effective campaign. And Now a Few Laughs from Our Sponsor showsadvertising professionals how to maximize just sixty seconds ofairtime to win customers over and provides original recordings ofsome of the most fun and enlightening advertising ever produced.
Expand title description text
Publisher: Wiley

Kindle Book

  • Release date: October 24, 2002

OverDrive Read

  • ISBN: 9780471263296
  • Release date: October 24, 2002

PDF ebook

  • ISBN: 9780471263296
  • File size: 655 KB
  • Release date: October 24, 2002

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Nonfiction

Languages

English

Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences
And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner.An accompanying CD-ROM allows readers to listen to the fascinatingand funny advertisements that chronicle radio history. Extensiveinterviews with account executives, clients, producers, and actorsoffer a unique perspective on the development of humorous radioadvertising over the years and what it takes to create a memorableand effective campaign. And Now a Few Laughs from Our Sponsor showsadvertising professionals how to maximize just sixty seconds ofairtime to win customers over and provides original recordings ofsome of the most fun and enlightening advertising ever produced.
Expand title description text
Business Nonfiction